adidas - neuro11: Emiliano Martinez

​Through cutting-edge research, adidas discovered the extent to which pressure is experienced across all levels of sport. The main finding from this study was that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in high-stake moments - but elite athletes were up to 40% more effective at managing pressure during these moments1. To help close this gap, adidas is working with leading neuroscientists, neuro11, to set out how and why negative pressure hinders play, whilst providing guidance on how athletes at all levels can help to disarm this feeling.
​Bringing together a selection of its elite athletes across football, basketball, and golf, as well as grassroot players from the same sports, adidas and neuro11 captured and analysed their cerebral readings during high pressure moments.

This film features World Cup winning goalkeeper, Emiliano Martinez .​