The Factory Hero - Best B2B Campaign Winner - Aspect Film and Video - The Independent Agency Awards 2023

Campaign Summary:

EU Automation’s mission is to provide the manufacturing world with industry leading parts, service and speed. EUA operate in a market where differentiation is tricky. EUA would traditionally argue that price and speed are their competitive advantages and service is the ultimate USP. However these factors have become basic hygiene factors rather than key selling points.

Everything EUA offer is effectively available through anyone that operates in their sector so EUA needed to find something that splits them apart from competitors.

EUA asked Aspect to develop a standout live action campaign to reposition the brand and act as the focal point of our largest omni-channel campaign to date.