Pantene - Rice

To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.

A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.