Petplan UK - The Puppy Hub

The Client

For a commendable six-year partnership, CHS has been a steadfast ally to Petplan, the UK’s No.1 pet insurer. Petplan's commitment to insightful content and elevating pet parenting has positioned them as an industry leader.

The Challenge

In the intricate landscape of 2023's market challenges, Petplan found themselves in a demanding scenario. Fierce competition and a decline in consumer demand presented an obstacle. Wanting to keep their prominence within the market, Petplan aimed to be the first choice for potential pet owners, engaging them right at the beginning of their pet journey.

The Solution

Responding to the market dynamics, CHS collaborated closely with Petplan to introduce the innovative 'Petplan Puppy Hub.' Housed on a bespoke landing page on the Petplan site, this hub carefully curated key topics around new puppy ownership. 

It emerged as the vessel for Petplan's value proposition, delivering insightful training and behavioural content in a digestible manner, meticulously structured around the stages of the pet parenthood journey.

Acknowledging the need for a strong brand presence at the onset of the pet journey, the Puppy Hub welcomed newcomers with open arms, offering a free-access resource. This not only nurtured acquisition but also nudged visitors seamlessly into the conversion funnel, guiding them towards a quote or purchase.

In addition to supplementing the landing page, CHS took charge of a nuanced Meta and TikTok campaign. This consideration-led approach added depth to Petplan's outreach, ensuring their brand remained top-of-mind in the competitive pet insurance landscape.

The Results

While specific campaign insights and performance metrics remain in the wings, the early signs are promising through client communication.