John Laing - Designing a global showcase of sustainable impact & innovation
John Laing is a leading international investor and active manager of core infrastructure assets. Since 1848, they have invested in 150+ core infrastructure assets, transforming communities worldwide.
The brief
John Laing needed 7DOTS to revamp their outdated website. The goal was to align the digital platform with John Laing's new business model, showcasing not only their capabilities but also emphasising their commitment to sustainability. Ultimately, they wanted to create a distinctive digital face that would set them apart within the industry.
John Laing required a website that went beyond merely describing their activities, aiming instead to vividly illustrate the positive impact they had on the world. The challenge was to build a platform that not only attracted but captivated the audience, presenting a compelling case to potential clients.
The outcome
Through meticulous research and analysis, we deepened our understanding of John Laing's contributions to communities worldwide. The revamped website, following a sleek and user-friendly design, became a global platform showcasing the company's dedication to improving societies. Emphasis was placed on illustrating the tangible difference John Laing makes in the infrastructure investment sector.
The end result is a website that breathes life into the John Laing brand, positioning them as leaders committed to sustainability and making a significant impact. By focusing on real-world outcomes and championing sustainability, the website attracts and captivates the audience, strengthening John Laing's case with potential clients.
We create captivating digital experiences for brands who dare to dream bigger. After all it's captivating digital experiences that compel people to act.
Digital is complex, fast moving and most businesses are struggling to keep pace. We're a team of expert digital problem solvers who blend insights, data, creativity and technology, enabling your business to harness digital to drive growth.
Specialities
We’re a full service, end to end digital experience agency. We consult with clients and help them transform, evolve and grow their digital marketing and customer experience.
+ Transformation & Innovation
We help brands leverage technology, data, and creative thinking to achieve their business objectives, stay competitive, and drive innovation. Our team help businesses adapt to changing customer preferences, technological advancements, and market conditions while continually seeking opportunities for growth and improvement.
+ Websites, Apps & Platforms
We help businesses build and manage the fundamental components of a digital business's online presence and operations, the primary interfaces for interacting with customers, clients, and users. We conceive, design, develop and maintain websites, apps, e-commerce stores and customer platforms delivering seamless user experiences, driving customer engagement, and achieving business goals.
+ Activations & Campaigns
We create meaningful and memorable experiences for people, driving specific actions, and achieving desired outcomes. Our digital activations and campaigns gain the attention of your most valuable audiences. Not only do they draw people to your brand and drive demand but are also unforgettable leaving a positive and lasting impression.