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Expo 2020 - Be There

Expo 2020
06/02/2024
Production Company
Dubai, United Arab Emirates
9
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Agency / Creative
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The second global brand film for EXPO 2020 builds on the message and promise of the first. Featuring the voice of Will-I- Am.

The ‘Be There’ concept was based on the fact that we were not witness to so much of humanity’s greatest and most defining moments but we can all be there to witness the world greatest show at EXPO 2020.

It’s a call for action and an invitation to be part of something great.

About Joy Films

Born in London in 1994 and in the Middle East since 2008, we understand the international standards and we understand the culture of regions. The mindset of Dubai perfectly echoes our goals ambitions to rise above the norm and reach for the extraordinary. JOY like Dubai, is more than just a name. It is a state of mind.


With offices in UK, Dubai and Beirut, our international presence is stronger than ever and we’ll continue to expand our international support base. We’ve always strived to be a great company and not necessarily a huge one, because we believe an intimate and close relationship is the right way towards supporting our directors, partners, our clients and delivering higher production values.


We think creatively to find solutions efficiently. We think creatively to create optimum impact. We think creatively to deliver great ideas and we think creatively to deliver great value. Other than creativity, we also champion transparency, diplomacy and dialogue. In short, we’re a joy to work with.

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