Google - Premier Partner Summit
Campaign Date: 2023
Amplify + Google foster and celebrate digital agency excellence...
Challenge
Google tasked Amplify with the creative development, experience design and execution of an event intended to support and recognise an audience of industry-leading agencies. The aim was to celebrate the role agencies play in the digital marketing ecosystem, amplify awareness of Google’s ongoing partner awards program and communicate key Google brand and product messages.
Insight + Strategy
Digital agency leaders are inundated with end-of-year event invitations, so our strategy was to create an unmissable occasion that provided value with helpful insights to continue their success in 2024 and time to connect with industry peers.
For the first time in Australia & New Zealand, we combined two separate events, the Premier Partner Awards and Partner’s Summit, into one in-person experience.
Google Premier Partner Summit
In the heart of Sydney’s revitalised Walsh Bay Arts Precinct, Pier 2/3 at the Australian Chamber Orchestra (ACO) provided a beautiful backdrop for the first Google Premier Partner Summit.
A simple, contemporary approach was taken with the event design, pairing the minimalist event identity with a limited colour palette to complement the ACO’s dark timber, gold-accented, light-filled interiors.
The curved lines of the event identity were carried across digital and print graphics as well as set design and styling to create a considered, consistent experience.
Beginning with panel discussions featuring senior Google stakeholders and agency partners, guests enjoyed insightful lessons from industry leaders on the role of YouTube in full-funnel marketing and how agencies are using artificial intelligence both within their organisations and for their clients.
The event concluded with the Premier Partner Awards, Google’s coveted awards program that recognises excellence in Google Ads, announcing winners in six categories before attendees enjoyed an evening of networking and celebrations overlooking Sydney Harbour.
Results
- 1st Premier Partner Summit in AUNZ
- 193 attendees
- 12 speakers
We're a global creative agency specialising in experience and culture.
We join the dots between people, brands + culture.
Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We think globally but activate locally, have hubs in London, Los Angeles, New York, Paris and Sydney and operate all over the world.
We were founded as a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.
We ensure brands cut through in this busy, saturated and complicated world by creating simple, moving and effective campaigns that are empathetic, often living across multiple channels.
