Google - Premier Partner Summit

Campaign Date: 2023

Amplify + Google foster and celebrate digital agency excellence...

Challenge

Google tasked Amplify with the creative development, experience design and execution of an event intended to support and recognise an audience of industry-leading agencies. The aim was to celebrate the role agencies play in the digital marketing ecosystem, amplify awareness of Google’s ongoing partner awards program and communicate key Google brand and product messages.

Insight + Strategy

Digital agency leaders are inundated with end-of-year event invitations, so our strategy was to create an unmissable occasion that provided value with helpful insights to continue their success in 2024 and time to connect with industry peers.

For the first time in Australia & New Zealand, we combined two separate events, the Premier Partner Awards and Partner’s Summit, into one in-person experience.

Google Premier Partner Summit

In the heart of Sydney’s revitalised Walsh Bay Arts Precinct, Pier 2/3 at the Australian Chamber Orchestra (ACO) provided a beautiful backdrop for the first Google Premier Partner Summit.

A simple, contemporary approach was taken with the event design, pairing the minimalist event identity with a limited colour palette to complement the ACO’s dark timber, gold-accented, light-filled interiors.

The curved lines of the event identity were carried across digital and print graphics as well as set design and styling to create a considered, consistent experience.

Beginning with panel discussions featuring senior Google stakeholders and agency partners, guests enjoyed insightful lessons from industry leaders on the role of YouTube in full-funnel marketing and how agencies are using artificial intelligence both within their organisations and for their clients.

The event concluded with the Premier Partner Awards, Google’s coveted awards program that recognises excellence in Google Ads, announcing winners in six categories before attendees enjoyed an evening of networking and celebrations overlooking Sydney Harbour.

Results