Pinterest - Come with us to Possibility Place

Campaign Date: 2023

Amplify + Pinterest create a destination where the everyday becomes extraordinary...

Challenge

Pinterest is seen as a place for making plans, whether that’s planning for Big Moments (a wedding, or a home renovation) or the every day (meal prep, tomorrow’s look). However, to boost cultural relevance with new and existing users, we needed to show how Pinterest supports turning these dreams into reality.

Insight + Strategy

Our approach focused on transitioning from virtual planning to real life doing, by instilling confidence, providing tools, and igniting creativity with our target audience to pursue their desired lifestyles.

We centred our strategy on celebrating everyday moments by leveraging cultural creators, products, and programming to inspire ideas, evolve thinking, promote planning, and encourage collaboration.

Solution

Possibility Place

We created Possibility Place to show our audience ‘It’s Possible’ to make the everyday amazing with Pinterest.

Through a beauty salon, a corner store and a DIY shop we invited guests to try something new and get inspired with Pinterest.

We created a central London destination full of inspiration, experiences and programming.

Connecting the Pinterest online to IRL, enabling our audience to see how Pinterest could elevate their everyday.

Results

2.3m organic influencer reach (est.)

1.5m social content impressions (est.)

7,500+ RSVPs

814 workshop attendees

Full Capacity for every hour we were open