Westfield - Westfield x Summer Social

Campaign Date: 2023

Amplify + Westfield create a nostalgic campaign inspired by timeless British summer traditions...

Challenge

Westfield asked Amplify to create a seasonal summer experience that would bring the local communities together at its London destinations and help position Westfield as the go-to space in London for food and beverage, health & fitness and entertainment.

Insight + Strategy

Targeting City Sophisticates and families in local London communities, we identified universal values which are key motivators for both audiences, including interests in sustainability and mental health, which helped us approach the summer experience with programming that could feed into these personality drivers.

We also dialled in to the cultural nuances of the great British summer, using outdoor spaces to bring communities together around different family-friendly.

Solution

Introducing the Westfield Summer Social...

Where we infused the sheer joy of a British summer into the heart of Westfield. Picture a week bursting with fun, family-friendly experiences inspired by timeless summer traditions, all unfolding in the heart of Westfield's Stratford and White City locations.

Our mission? To transport you back to the days of idyllic summer garden parties, offering a haven of relaxation for families seeking a refreshing break during their shopping extravaganza. But that's not all – our space was a lively canvas, hosting a week-long lineup jam-packed with an array of activities, ranging from fantastic upcycling workshops to invigorating fitness sessions. The Westfield Summer Social was your ultimate escape, providing a soothing oasis for families seeking a serene retreat amidst their shopping adventures.

Results

7,271 event attendees

151 workshops across

20 live days in Westfield London and Stratford