PlayStation - Travel the Realms
Campaign Date: 2023
Amplify + PlayStation capture the imagination of God of War fans...
Challenge
How can you capture the imagination of action gamers and God of War fans around the world to drive excitement and anticipation for the launch of the latest instalment of the iconic series?
You create a global experience that plunges them into norse mythological worlds and into the heart of Ragnarök.
Insight + Strategy
Driving fame and anticipation
Exploration is one of the core themes of God of War Ragnarök. Exploration of self, of family, of destiny and the epic norse environments. With this campaign we wanted to express these narrative themes through stand out experiences that could scale across territories, driving fame and reaching beyond core gamers, into the cultural mainstream aiming to intercept people in their everyday life.
Solution
Travel the Realms
We transported audiences around the world into Fimbulwinter with immersive, exploratory OOH media takeovers.
We brought the in-game environments into our world for commuters and fans to travel across 26 locations in 14 different countries, to explore and get excited about the release of the game.
From train wraps to station tunnel takeovers to special build props, we worldbuilt around the IP, bringing the otherworldly magic of the realms to stations across the world, before inviting players to follow in the footsteps of protagonists Kratos and Atreus and ‘Travel the Realms’ across 4 of the different game Realms - Midgard, Svartalfheim, Muspelheim and Niflheim each with its own unique environment.
Results
14 countries participated in the campaign
26 locations
8.4M online impressions
5M video views
777K social media engagements
We're a global creative agency specialising in experience and culture.
We join the dots between people, brands + culture.
Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We think globally but activate locally, have hubs in London, Los Angeles, New York, Paris and Sydney and operate all over the world.
We were founded as a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.
We ensure brands cut through in this busy, saturated and complicated world by creating simple, moving and effective campaigns that are empathetic, often living across multiple channels.
