Mistletoe & Whine for Aldi - Best Use of PR - Cirkle - The Independent Agency Awards 2022

Campaign Summary:

“JUST BRILLIANT”

“this is the greatest thing going on Twitter right now!”

“Whoever came up with this deserves a pay rise…”

Looking to transcend ‘Caterpillargate’ and the Christmas ‘Gin War’, we offered a mistletoe ‘Olive Branch’ of peace from Aldi to Marks & Spencer.

Unveiled a 10ft mistletoe branch, with an invitation to ‘kiss and make up’ between neighbouring M&S and Aldi Skegness stores.
Creating a stocking load of coverage and social love, at a key shopping period. Helping the discount supermarket have its best Christmas ever, and come out looking the bigger brand.

- Cirkle​