- - Independent Agency Of The Year - PrettyGreen - The Independent Agency Awards 2022

Summary:

PrettyGreen is a privately owned business of 45 people, £9million turnover & 13 years old. Founded by Mark Stringer (now Chair), our leadership team is proudly 88% female, led by Co-CEO’s Emma Grace, whose expertise has driven our Less Ordinary creative & strategy and Jessica Hargreaves, whose focus on people, place & performance ensures our agency culture is the heart of our business. We work with brands that want out of their comfort zone & pride ourselves on delivering Less Ordinary Creativity for Less Ordinary Returns.

Our Less Ordinary communications incite meaningful campaigns for brands, so that they better connect with their audience for commercial return. ‘Less Ordinary’ is a north star to creatively & strategically approach our work differently.

We have long-lasting client relationships because we work as part of their teams (Nando’s – 13 years, Audible – 5 years) & our client retention rate in the period was 90%. We promise ALL our team will work on ‘Less Ordinary’ campaigns & take this into account in our new business approach & client mix regarding their business ethics, Less Ordinary work & commercial delivery. Our lens of being ‘Less Ordinary’ has seen us:

- Become 100% Carbon Neutral
- Grow by 30%+ through sharpened offerings
- Become a Blueprint recognized consultancy & PRWeek top 50 D&I employer.
- Promote 33% of the agency & retain 46% of the agency for 3+ years
- Win Campaign Independent Agency of the Year (bronze) and PR agency of the Year (silver)