BayFC - B Legendary

Bay FC, a new National Women’s Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start.  

​For the campaign, Bay FC teamed up with creative agency Partners in Crime and director Luis Peña of Revival Film to create a  love letter from Bay FC to our Bay Area community, reminding them of their hidden talents, fandom and dedication. The initial 60-second spot, “It’s Time,” will run across linear, streaming, social media and more than 600 digital and still billboards across the region.

“The creative minds at Revival Films were phenomenal partners who brought to life the vision of a global sports franchise we are aiming to be at Bay FC,” said Emily Raimondi, vice president of brand marketing for Bay FC. “It was an honor to work alongside their entire crew as we developed a spot dedicated to the Bay and ensured we were representing the Bay Area through all aspects – including casting, visuals and shot selections.”​