Teamwork. Interdependence. Mutuality. These are some of the values that MassMutual shares with retired U.S. Army Command Sergeant Major Gretchen Evans. For Veteran’s Day, Newfangled Studios and MassMutual teamed up to create a branded film that brought those values to life. The goal? Honor our veterans and grow brand love amongst the most patriotic viewers.
Newfangled Studios is a creative production agency specializing in inclusive, social-first video campaigns guided by our company's core identity and ethos. We believe in creating stunning, stirring content we can all be proud of, but it must achieve business results. We believe in pushing boundaries and unlocking growth in every opportunity, but never at the expense of authenticity, respect or inclusivity. We are here to build things: successes, innovations and relationships. These pillars are the foundation that makes all of those possible, regardless of whether we're creating 150 bespoke assets for a half-dozen social platforms, or a single piece of long-form content that will live on a brand's homepage.