Say Hello to Jura - Freedom Award – Outstanding Bravery - Punk Creative - The Independent Agency Awards 2021
Campaign Summary:
Punk Creative’s advertising campaign for Jura Whisky was shot over 5 days on the remote Isle of Jura and aimed to creative positive recognition in a highly competitive category. Aiming to reach a mass of consumers, a two phased campaign ran across cinema and TV, with a partnership with Channel 4 which saw the ad debuting during Gogglebox. Jura brought in a whopping £4.2m from new shoppers, more than any other brand in the category.
“Congratulations to Punk Creative for making a piece of work that I wished I had done. I love everything about the Jura campaign, not just the work but, as a creative, imagining the idea of turning up on an island with a script and having no one to star in your piece of creative and walking around signing up a whole community to participate. It’s brave and demonstrates an attitude an magic that essentially only comes from independent agencies. And the work is absolutely brilliant. What’s special about this, particularly for me, is they are not just doing work about a product, they’re doing work about a place, work about people and work about a product and a brand. On each of those levels I think they have done them justice. It’s an excellent piece of work. Well done.”
