Thinking Outside the Box for BritBox - Best Entertainment, Leisure & Travel Campaign Winner - Total Media - The Independent Agency Awards 2021

Campaign Summary:

Thinking outside the Box was a campaign launched by Total Media to drive customers to BritBox streaming services in an already cluttered and competitive market. With the aim of “building a profitable direct-to- consumer revenue stream for ITV”, BritBox had to cut through against some of the biggest brands in the world, who have billions of pounds worth of revered content, and much larger marketing budgets. By targeting British Content Fans and developing a content partnership with the Daily Mail, the campaign was able to achieve 34% above the sales target for 2020 and grow brand awareness from an outstanding 30% to 91%.

- Total Media​