Retiring Retirement for Legal & General - Best Professional Services Campaign Winner - BBD Perfect Storm - The Independent Agency Awards 2021
Campaign Summary:
Retiring Retirement by BBD Perfect Storm was an integrated campaign which launched the new Legal & General platform where users would find a series of new retirement tools and the ability to book information sessions with L&G advisors. Real retirees were asked to name the retirement clichés they hated the most and a dedicated team of model builders created a series of plaster moulds which were blown up. This explosive footage and imagery formed the basis for the campaign which consisted of film, online and print. The results were as explosive as the campaign itself with a 319% increase in site visits and a 18% increase in annuity sales appointments!
