Say Hello to Jura for Jura Whisky - Best B2C Campaign Winner - Punk Creative - The Independent Agency Awards 2021
Campaign Summary:
Punk Creative produced an engaging and emotive advertising campaign with the objective to create positive recognition in a highly competitive category. The advertising job was clear; capitalize on the brand’s unique position and introduce it to a new audience with shared values in an accessible way. Aiming to reach a mass of consumers, a two phased campaign ran across cinema and TV, with a partnership with Channel which saw the ad debuting during Gogglebox. Jura brought in a whopping £4.2m from new shoppers, more than any other brand in the category.
