Proud to Serve Quality Fish and Chip Shops of Great Britain for Sarson’s - Best B2B Campaign Winner - Jellybean - The Independent Agency Awards 2021

Campaign Summary:

Jellybean’s 2020/2021 campaign was launched to convert fish and chip shops from a cheaper synthetic product called ‘NBC’ to Sarson’s, the UK’s No.1 Malt Vinegar. The integrated B2B campaign including video content, trade press, direct mail, social media, digital and PR to raise awareness of why they should make the switch based on strong insight into the target audience and proof of consumer demand. The campaign achieved double digit sales growth in the sector and all key KPI’s. Described by the judges as ‘game changing results’ the campaign also included a range of Covid additions implemented at speed over the course of the pandemic.

- Jellybean​