From our Family to Yours for Victorinox - Best Use of Digital Media Winner - Collective - The Independent Agency Awards 2021

Campaign Summary:

Global manufacturer of the Swiss Army Knife, Victorinox had to shut up shop and swiftly shift their business to a pure e-commerce model due to the coronavirus. Collective aimed to pivot sales from bricks and mortar to eCommerce with ‘From our Family to Yours’ digital media campaign; utilising the company’s wealth of knowledge to help keep audiences at home active, healthy and entertained. Customers, employees and influencers shared their own experiences of using Victorinox products and how they help. The content reached over 2 million people and led to a 35% rise in brand engagement and a 50% increase in sales – demonstrating a successful repositioning of the brand.

- Collective​