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Gran Centenario 'The Calling'

For one of Mexico’s premier tequilas, this epic 90 second spot uses mind blowing sound design to complement Matthias Zentner’s stunning visuals. For our sound designer, the most interesting part of the work was trying to pitch the sound design elements so that everything sounds like it is in key with the horn note (which runs throughout). The result is a stunning and cohesive mixture of sound and musical elements. Awards for this spot include a Clio Awards Silver for Sound Deisgn, Kinsale Shark Gold for Sound Deisgn, Mobius Awards Gold for Sound Design, LIAA Silver for Sound Design and D&AD In Book for Sound Design.

Category: Alcoholic drinks , Spirits

Genre: Music & Sound Design