Team GB - Laura Kenny

For this project, Team GB and mobility partner Toyota wanted to put athletes and their stories at the heart of the narrative in their ‘journey’ to the Games, underpinned by a common theme of ‘resilience’ – something that feels particularly relevant today.

Chrome gained full access to the athletes and their lives, following them during training, physio appointments and home life. Each film was led by the athlete, telling their story authentically to create a personal connection with the audience.

Episode 2 Laura Kenny

The most successful female Olympian in British history isn’t done yet. After giving birth to her second son Monty in 2023, the five-time Olympic gold medal-winner starts her pursuit to make history at Paris 2024, but her route back to track cycling glory will not be an easy one. Laura opened up to us about how her return to the velodrome is different this time, and why she no longer has a point to prove.