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Telstra Christmas : Store Installation

20/08/2015
Studio / Production Company
Sydney, Australia
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We had an amazing opportunity to work closely with DDB Sydney, Finch and Yippee Ki-Yay to build and animate a huge interactive Christmas tree for the new Telstra flagship store. A suite of 8 quirky characters was born, each having their own 6 second animation that appeared on an 8 metre high screen with customer interaction with a modelled mini version of the animated tree. The brand was rolled out into wrapping paper and other store decorations for the month of December, 2014
About Mighty Nice

Mighty Nice is a creative lead studio of directors, designers, and artists headed up by Nexus’ previous Head of 3D, Darren Price. Their first short film ‘Potapych: The Bear Who Loved Vodka’ scooped a BAFTA for ‘Best Animation’.


The studio has gone on to win many awards in advertising and broadcast including best 2D Animation Design for their SBS Idents at the Promax/BDA Awards 2009 and multiple Promax awards for the work on Foxtel's Embarrassing Bodys downunder in 2014.


One of Nexus' most awarded films is the Nike Foundation’s “The Girl Effect” for Wieden+Kennedy. Winning a BAF award, Mighty Nice gained further recognition when it was included in TEDtalks’ Ten ads Worth Spreading.
Continuing to pull together quality work for global and local brands, Mighty Nice is currently in production on two animation series with BBC, Netflix, Channel 7 and the ABC Australia

Other members of the Mighty Nice team have also seen great success recently with Alex Grigg's short film "The Phantom Limb" accepted into Sundance 2014, and Robertino Zambrano's short "Love in the time of March Madness" winning best short at Tribeca, and part of the Official Selection at Annecy 2015.

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