UWE Bristol - Ready To Change The World

UWE Bristol needed a TV and Cinema ad to showcase their identity and reflect the institution as a standout university in the modern world.

UWE Bristol is in the top 20 UK universities for graduate employability and number one in the University Alliance for its impressive employment records and positive graduate employment prospects.

The advert is supported by music and an overlay of an extract of a recording of ‘The Dream of Life’, an inspirational speech from philosopher Alan Watts. The edit builds in pace as the visuals drive the narrative forward.

The TV and cinema ad campaign was an overwhelming success, and went on to drive over 322K hits on YouTube in its first five months. The ad was highly commended at the Brand Film Awards 2022.