NTM - Lungs
This campaign was developed for an awareness campaign for the lung disease NTM. We developed the visual metaphor, which was specifically intended to shock and showcase the growing incident rate of the disease.
We first created a set of pitch visuals, including an animation, to help sell the creative concept to the client. The main challenge was to animate the lungs so they collapsed and dissolved naturally. Enabling the CGI termites to conform to this dissolving geometry as they scuttled about the wooden lungs was an added difficulty. Doctors in the US have been using these campaign visuals to increase awareness of NTM lung disease.
Saddington Baynes is under new ownership of ALONGSIDE/ Global, a collective of specialist studios, led by entrepreneurs, which are changing the world of production.
At Saddington Baynes, the home of where science meets art, our focus is on visualisations for the healthcare industry.
As a hub for innovative production, we specialize in combining AI with human creativity to enhance our work. Our team of elite designers, VFX specialists, and AI Molecular Artists is dedicated to unlocking creative potential in the healthcare industry.
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