Raffle House - Dream Big. Do Good.

Raffle House wanted a TV ad to drive awareness and uptake for their latest Dream Home prize draw – the chance to win a property worth half a million pounds - and turned to Hotwolf to deliver a great-looking ad with limited time, budget and resources.

Alongside live action footage of the property shot in 4k with cinematic lenses, we used 3D motion-tracked titles to really make the visuals and key messages stand out. Matched with a smart, energetic voiceover and a carefully selected vibrant music track, the end result was a sharp, professional and exciting TV spot in two versions – one with an Early Bird offer, and a second “last chance” edit, to be broadcast with just a week to go on the draw.

To broaden the campaign reach, we also created a suite of digital assets and cutdowns from the live footage shot on location – to be used on the open web, social media and YouTube advertising platforms. These sat alongside regular ‘shop window’ social output for Raffle House, to really drum up excitement for this life-changing prize, and raising money and awareness for charity too – so customers can dream big AND do good!