King of Shaves - See Clearly

Following the award-winning success of our online videos (and an equally successful TV run of a 30″ edit), King of Shaves wanted to test the TV waters further and stand out against their more traditional category competitors.

We worked closely with the brand to create a new tag line which focuses on their USP vs. traditional shaving foams – “See Clearly”. Taking them even further away from the usual shaving and men’s grooming ads, we created this fun, cheeky and attractive animation spot, featuring the voice of comedian and actor Ben Miller, creating a new, ownable character IP in the process who could feature across social channels and on their website.