Reebok / DW Fitness First - Danielle Peazer Takeover
Hotwolf created this influencer-led workout video series with an eye-popping, fashion shoot aesthetic for Reebok and DW Fitness First, partnered with Sky and MTV. Starring fitness influencer Danielle Peazer, who created the workouts in collaboration with DW Fitness First and paired each with a new set of Reebok outfits.
In total we made 62 videos from a 2-day shoot, including full 10-minute workouts, Instagram-friendly carousel edits and multiple ad spots with an urban fashion shoot aesthetic to promote the videos and clothing worn within them.
