Protect Your Bubble - The End of the World

A visually-arresting, relatable and noisy campaign created with an online-first approach and a long-tail very much in mind – with blistering engagement results and, most importantly, a marked uplift in sales for the brand. Hotwolf created everything from multiple national TV ads, online versions, social memes and related content, display ads, seasonal online-only sketches, a podcast ad and even a 360º interactive competition!

Across all platforms the campaign was hugely successful. Online impressions were up over 10%, website sessions up by 30% and most importantly of all sales increased by over 25%. Oh, and if that wasn't enough, our engagement rate on Facebook increased to nearly 15%! The campaign was also a shortlisted finalist in both Marketing Masters 2020 and the UK Content Awards 2020. Following global events in early 2020, the decision was taken to reframe the creative to "Avoid THAT feeling...", and the original ads have been repurposed to suit this new, ongoing and equally successful TV and online campaign.