Vegan Friendly - Woke Up

Vegan Friendly tasked us with producing an original, attention-grabbing, thought-provoking video. Aimed squarely at people who sit on the fence, this award-nominated, deliberately challenging TV spot was produced in time for broadcast over the Christmas holidays and designed to shock people out of their cognitive dissonance and hypocritical stances on a range of ‘woke’ issues, in relation to animal welfare.