Trailfinders - We've Been Everywhere
When Trailfinders wanted to refresh their TV creative and re-engage audiences with a new inspiring campaign, they turned to another trusted brand as their perfect travel partner - Hotwolf.
We created a brand new campaign with an emotional hook, Everywhere. Centred around family and travel – and the memories forged when they come together – the idea also speaks to the breadth of Trailfinders’ global proposition, inspiring audiences to visit Trailfinders to book their dream holiday, making new memories of their own.
We also wanted to harness the power of music to enhance the creative and make something truly memorable, something that stays with you everywhere you go! Securing the rights to cover a killer track made famous by Johnny Cash allowed us to create a visual story, driven by the lyrics, which grabs attention from the start and stays with you long after viewing.
The ad, along with multiple variants cutdowns to avoid viewer fatigue, went live in March 2023 on TV, online, in cinemas and on radio ...everywhere!
I'm a commercials director and creative executive with 20+ years experience in filmmaking, marketing, advertising and digital media. I've directed, produced, written and ideated everything from big budget TV ads to online series and social content, from influencer marketing, infotainment, animation, comedy sketches and branded entertainment.
I'm passionate about creating stuff people WANT to watch and would be proud to share, helping my clients to stand out from the crowd.
I have also worked professionally as an, actor, editor, art director, producer and as a writer for BAFTA-winning series The Armstrong & Miller Show (BBC), Me & My Monsters (Henson Company / Tiger Aspect) and Psychob*tches (Sky Arts), amongst many others.
----
Jamie Lennox is also Creative Director and co-founder of Hotwolf Ltd - a full service creative and production company...
HOTWOLF IS A CHALLENGER AGENCY FOR CHAMPION BRANDS. LIKE YOURS.
We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf. Not Lukewarmwolf.
We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
Whatever your budget, whether you want a TV ad or a year’s worth of social content, our approach is always the same. We create content and ideas that can run, flex and grow with your brand – not lead you down a dead end.
Let us help you lead the pack : hotwolf.co
