Azar - Experience the Unexpected

Global social app Azar commissioned Hotwolf to create a high-end TV and social spot for use across Europe over the festive period, aiming for more of an emotional connection with audiences. Whilst lockdowns were easing by this point, we knew that people can still fight against loneliness around Christmas and the holidays can be a difficult time for some. With Azar, connection and excitement are just a fingertip away and can lead to a magical experience, full of unexpected adventures and experiences that will warm your heart…

Using cinematic lenses and lighting, as well as practical and digital effects to create the ‘Azar moment’, we created 38 video edits (covering 3 different languages), for TV, VOD and online, as well as a suite of display banners and related campaign social assets.