Protect Your Bubble - Life's Better With Bubble

When gadget insurers Protect Your Bubble wanted a fresh New Year campaign to cut through the noise, they turned again to me and my company Hotwolf to help create something truly stand out.

The “Life’s Better With Bubble” campaign spins around that heart-stopping moment when you drop your new phone and the world seems to go into slow motion as you watch it fall. We brought the concept to life using a combination of practical and CGI effects, as well as A.I. augmented slow-mo techniques, to really immerse the audience in those moments – both the impending doom, and the serene state when you remember you’re covered.

From a cappuccino collision, to a bag-for-life blunder and a football in the face, I directed three relatable scenarios where people accidentally drop their new phones – but are still smiling like they exist on a higher plane. Which of course, being Protect Your Bubble customers, they do!

With multiple cutdowns and alternate edits (including an audio-only podcast version), plus a suite of digital assets and related social content for use across PYB’s entire digital estate, the campaign launched early in 2024. Streaming on Amazon, adapted for podcast ads, campaign-themed memes, competitions and video loops on Instagram, X, Facebook and TikTok, in spin-off sketches.