Protect Your Bubble - Life's Better With Bubble
When gadget insurers Protect Your Bubble wanted a fresh New Year campaign to cut through the noise, they turned again to me and my company Hotwolf to help create something truly stand out.
The “Life’s Better With Bubble” campaign spins around that heart-stopping moment when you drop your new phone and the world seems to go into slow motion as you watch it fall. We brought the concept to life using a combination of practical and CGI effects, as well as A.I. augmented slow-mo techniques, to really immerse the audience in those moments – both the impending doom, and the serene state when you remember you’re covered.
From a cappuccino collision, to a bag-for-life blunder and a football in the face, I directed three relatable scenarios where people accidentally drop their new phones – but are still smiling like they exist on a higher plane. Which of course, being Protect Your Bubble customers, they do!
With multiple cutdowns and alternate edits (including an audio-only podcast version), plus a suite of digital assets and related social content for use across PYB’s entire digital estate, the campaign launched early in 2024. Streaming on Amazon, adapted for podcast ads, campaign-themed memes, competitions and video loops on Instagram, X, Facebook and TikTok, in spin-off sketches.
I'm a commercials director and creative executive with 20+ years experience in filmmaking, marketing, advertising and digital media. I've directed, produced, written and ideated everything from big budget TV ads to online series and social content, from influencer marketing, infotainment, animation, comedy sketches and branded entertainment.
I'm passionate about creating stuff people WANT to watch and would be proud to share, helping my clients to stand out from the crowd.
I have also worked professionally as an, actor, editor, art director, producer and as a writer for BAFTA-winning series The Armstrong & Miller Show (BBC), Me & My Monsters (Henson Company / Tiger Aspect) and Psychob*tches (Sky Arts), amongst many others.
----
Jamie Lennox is also Creative Director and co-founder of Hotwolf Ltd - a full service creative and production company...
HOTWOLF IS A CHALLENGER AGENCY FOR CHAMPION BRANDS. LIKE YOURS.
We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf. Not Lukewarmwolf.
We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
Whatever your budget, whether you want a TV ad or a year’s worth of social content, our approach is always the same. We create content and ideas that can run, flex and grow with your brand – not lead you down a dead end.
Let us help you lead the pack : hotwolf.co
