PitPat - We Got You

Fast-growing pet tracker company PitPat needed a sharp new 30″ spot for TV, online and to feature at trade shows. Smart, fun, bursting with personality and relatable scenes for dog owners, the hero TV spot was shot in a fortunately sunny gap in drab autumn weather, with 3 adorable pups and a host of handlers and set vets! 

To bring PitPat’s “we got you” proposition to life, we created the ‘hug’ roundel graphic, which surrounds the happy owners and their dogs, showing a sense of warm protection, but also of community as owners meet up. This carries across the TVCs, socials posts, statics, website and digital display ads.

Having deliberately overshot footage on the original shoot (to produce How To and product feature video edits), we were able to tell a new, simpler story with just one of the dogs for refreshed DRTV ads the following year, adding in a new animation sequence and screen-capture VFX.