Abuelo Two Oaks - Launch campaign for unique Panamanian rum expression

Two Oaks is the latest innovation in the Abuelo family of fine Panamanian rums.

This sublimely smooth 12 year old rum is double-matured in two distinctive barrels. First, it is aged in selected oak bourbon casks, then it is finished in extra-charred virgin American oak.

Our new global campaign dramatises the unique combination of these two different oaks and the sublimely smooth rum they help create.

Purple’s 360˚ campaign was delivered across print, digital, events and social, and amplified across multiple global markets through our campaign launch toolkit. In just 3 months, sales exceeded the 12 month projections and are still going strong.