Abuelo Two Oaks - Launch campaign for unique Panamanian rum expression
Two Oaks is the latest innovation in the Abuelo family of fine Panamanian rums.
This sublimely smooth 12 year old rum is double-matured in two distinctive barrels. First, it is aged in selected oak bourbon casks, then it is finished in extra-charred virgin American oak.
Our new global campaign dramatises the unique combination of these two different oaks and the sublimely smooth rum they help create.
Purple’s 360˚ campaign was delivered across print, digital, events and social, and amplified across multiple global markets through our campaign launch toolkit. In just 3 months, sales exceeded the 12 month projections and are still going strong.
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.
Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.
If you’ve got a challenge, we’d love to talk about the ways we can help solve it.
Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.
Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.
Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
