Hendrick's Gin - The Pursuit of Peculiar Perfection, a bartender engagement programme

Hendrick’s wanted to ensure that every bartender was pouring its gin in the same, super premium way around the world.

In ‘The Pursuit of Peculiar Perfection’, Purple built a video-powered training tool, featuring the wonderfully eccentric Global Ambassador, David Piper. With engaging videos and hidden facts, it enlightened bartenders about everything needed to make an impeccable Hendrick’s and Tonic, from glassware to garnish. Now, whether you're in a boutique bar or a high street pub, you’ll always have the ideal gin drinking experience.