Peroni - Peroni Libera launch

Between 2018-19 non-alcoholic beer sales grew by 33% in the Netherlands, 58% in the UK, and a massive 80% in Poland. That’s down to many world-renowned brands, including Peroni, crafting beers with all of the taste but none of the ABV.

Launching for dry January, but there’s nothing dry about the creative Purple Creative did for Peroni Libera.

Zero alcohol, pure style. Our striking dynamic image of Peroni’s signature ribbon evokes all the freedom that this delicious beer brings. Combine this with a library of scenarios that demonstrate various consumption occasions that appeal to our health-conscious consumers.