Ailsa Bay Whisky - Forging Ailsa Bay’s future

Ailsa Bay is a world-first whisky, crafted using advanced data analytics to get exactly the right balance of flavour. And it needed packaging and an identity to match.

Purple were inspired to reinvent our approach, and we hit upon an interesting idea, what if we created an identity that put real distillery data at the centre? So, we commissioned Field to transform Ailsa Bay's whisky data into striking, generative art that reflected its innovative production methods. This ‘whisky hacked’ identity was then used in social, experiential and GTR.

By generating a data-led campaign, we spoke to a new, tech-savvy audience, exceeding industry benchmarks with engagement and click-throughs.