Glenfiddich - Glenfiddich living signature

Glenfiddich wanted a visual identity to better reflect their maverick spirit.

We added layers of richness, elevating the brand’s luxury status, but also gave Glenfiddich a more modern, less traditional feel. New dynamic assets, like the living signature, elevated the stag icon and made the brand relevant for the multi-sensory world it lived in. 

The result is a reinvigorated luxury brand, brimming with soul, substance and storytelling.