Zubrowka Bison Grass Vodka - Bringing Zubrowka’s enchanting story to life

Zubrowka’s unique ingredient is a near-mythical bison grass, a plant that only grows in Bialowieza forest in north-east Poland; also the favourite food of the roaming bison. 

Purple brought this story to life with an enchanting brand world, commissioning artist, Kristjana S. Williams to capture the wonder of the primeval forest and 600-year-old vodka.

We wove the fantastical illustrations through every aspect of Zubrowka’s brand identity, from immersive set designs to social channels to on-trade activations. Our extraordinary identity stood out in the ‘white’ vodka category and encouraged consumers to discover the legend for themselves.