Samsung - Gesture Control Technology

Our client and their challenge

With the retail landscape undergoing seismic shifts in the wake of the pandemic, the Retail Experience is key to delivering consumer satisfaction. So when Samsung wanted to showcase their Hero product and lifestyle range across five John Lewis stores in ground-breaking experiential spaces, they came to big group retail to show them the way.

Launching at the John Lewis Partnership flagship store on Oxford Street, we created customer focused retail experiences incorporating the latest touch-free technology to highlight the features of the Samsung range.

Our process

Working within Samsung's brand guidelines we approached the project with a view to maximise the use of space in store. Introducing the latest touch-free and visual technology to the experience, we were able to demonstrate the full range of features and benefits of Samsung AV products. Covid contactless demands were met by installing gesture control in the 8K TV Hero bay, allowing customers to fully explore the features of the TV without direct touch. We upped the Wow! factor with projection mapping to visually demonstrate the advanced Samsung audio output, putting the consumer right in the middle of an immersive experience. Another hero product, the Samsung Sero TV, has a unique rotating screen. To showcase this feature we developed a solution using a linked phone that twisted on its totem to control and display its capabilities. With full control over creative approach, design and installation, we delivered a complete solution that maximized the impact of the experience on every level.

The result and the impact

After delivering a successful experience in the Oxford Street flagship store, four more stores were rolled out in quick succession. Offering a dynamic retail display solution to Samsung and the JLP serves to encourage customers to re-enter stores with the promise of a unique, immersive and safe experience that can't be matched online.

For find out more about this project, please contact us.