This spot shows two guys who are skeptical of long-lasting gum. As they debate it, we watch them physically age about 50 years. Everything in this spot was crafted intentionally to create a distinct, quirky world, from the wood panel-style basement, to the timing and expressions of the characters, to the prop hair and aging effects, to the jazz flute musical sting. It’s a great example of a dialogue spot with a surreal visual twist, and using in-camera practical effects.