Oakley - Crush the Ordinary
For Oakley’s ‘Crush the Ordinary’ campaign, we brought their new collection of revolutionary shades to life through a full suite of films, stills and pills. From the CG renders of each glasses product to the fabric simulation of the hero jacket product, each element of the campaign was meticulously crafted to deliver a campaign worth crushing over.
Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.
Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.
It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.
For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.
We are forever learning, testing, building and making.
We are obsessed by the craft and deliver everything with love.
We are independently owned and independently spirited.
We are not an agency. We are creative, production & problem-solving on-demand.
