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Group745
Group745
Group745
Group745
Group745
Group745

National Vote for Kameda No. Kakinotane

12/08/2015
Advertising Agency
New York, USA
182
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Credits
Brand
Kameda's Kakinotane is a snack with a blend of spice rice crackers and peanuts at 6:4 ratio. Although it is the best-selling snack in Japan and has become "the National Snack", it was not considered as "my brand" among people. There was also a strong image that it was an older man's snack that always goes with beer. That's why Kakinotane needed an effort to appeal more to women and young people -- to have them think of this product as "my snack".
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).