DIRECTV - Wives' House

Down! Set! Get your TV Together!

To kick off the 22-23 NFL season, DIRECTV sought to tackle the clutter in the streaming space by pitting Dak Prescott of the Dallas Cowboys against a bedazzled bench of Bravo’s Real Housewives in the ultimate football showdown of live TV vs on demand. The winner? Entertainment fans who want it all. This integrated and addressable campaign not only featured a blitz of broadcast, social and display to drive major conversion, but it also featured multiple AR activations – games and lenses – which extended the story to get fans engaging and playing with the brand. The results were a touchdown (with an extra 2 pt conversion) for the win.