Hennessy - Hip Hop 50

In celebration of Hip Hop's 50th anniversary, we teamed up with Hennessy and Laundry Service to deliver an exclusive digital experience for the Limited Edition Hennessy x Nas bottle launch.

Uniting a live NYC event and digital AI campaign, the homage offered guests and fans an exclusive chance to craft personalised portraits inspired by their favourite era and location from the last 50 years.

The live event set the stage for the digital campaign, Hennessy AI.Bum Covers. Underpinned by ethical AI, our digital microsite allowed the US public to snap a selfie and create their own shareable hip-hop album artwork.

Each backdrop for the album artwork was uniquely generated using BRIA AI software, which ensures all images used and produced adhere to ethical AI practices. Once users chose their desired era and region, the model generated a selection, and they could integrate their selfies into the scene. Their Hip Hop artwork was then ready to be saved and shared, encouraging all to socially 'Rep Yours'.

By integrating cutting-edge AI tech, these nostalgic souvenirs created a digital sensation with thousands of personalised album covers made, brand-fans were eager to reimagine themselves as Hip Hop artists from the yesteryears.

Learn more: https://solarflarestudio.co.uk/work/hennessy-hip-hop-50/​