null - Regal Movies

When Regal Entertainment Group, a leading motion picture company owning and operating one of the largest movie theater groups in the USA, along with The Tombras Group, came to TJ NY with a creative brief to revive the chain’s famous “Regal Roller Coaster” policy trailer, we were thrilled to get involved! Shown before every movie since the mid-1990s, the trailer, which is a nostalgic, emotional and visually iconic journey that most of us fondly remember from childhood, was due a face lift. For a 30-second policy trailer that would be viewed by nearly 250 million movie goers across the country, we embarked on an exciting ride to create an epic multi-dimensional journey designed to captivate all the senses that cutting edge modern cinema could provide!