Jameson Irish Whiskey – a famously smooth whiskey from a famously big family – presents its new global campaign, Must be a Jameson, narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley. Jameson is celebrating the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. Sound kind of like you? You Must be a Jameson, too.