Foodhub.com - Hot Meals in Your Area
We all know the obvious equation between food and porn, indeed the term ‘foodporn’ is well used on its own. Throughout creative discussions, the obvious low-hanging gag had been sidestepped several times. JMS Group’s Elena Ford – the campaign’s creative lead – says “Foodhub wanted to make some noise so having explored all the other avenues we broached the question with them: The Pornhub comparison has already been made… do you feel comfortable leaning into this and having some fun with it?” To make the case JMS Group wrote a creative concept based loosely on a ‘porn pre-roll’ or programme trailer on an adult channel.
JMS Group Limited is a long-established production company creating cost-effective broadcast advertising campaigns for SMEs, creative agencies, and media buyers.
Established in 1983 we are specialists in the production of direct response TV commercials with particular expertise in AdSmart from Sky. We can operate as a full-service creative production house, or provide production, Clearcast clearance, and delivery services for agency clients.
As the ideal partner to TV campaign production, we also script and produce radio commercials. To date, JMS Group has produced more than 100,000 radio commercials and jingles.
