Foodhub.com - Hot Meals in Your Area

​We all know the obvious equation between food and porn, indeed the term ‘foodporn’ is well used on its own. Throughout creative discussions, the obvious low-hanging gag had been sidestepped several times. JMS Group’s Elena Ford – the campaign’s creative lead – says “Foodhub wanted to make some noise so having explored all the other avenues we broached the question with them: The Pornhub comparison has already been made… do you feel comfortable leaning into this and having some fun with it?” To make the case JMS Group wrote a creative concept based loosely on a ‘porn pre-roll’ or programme trailer on an adult channel.​