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PERIOD.org - Deck The Stalls | PERIOD x Public Inc.

PERIOD.
11/12/2023
Advertising Agency
Toronto, Canada
65
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Brand
Agency / Creative
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​Period poverty. It sucks ovaries.
Over 1 in 3 people with periods in the US and Canada struggle to afford period products*. 

So, together with PERIOD we’ve created a holiday hero—Crampus (aka Mother Bitchmas, Coochie Claus, the Period Santa)—who’s on a mission to raise money to #DeckTheStalls. She’s going to make sure all the good little girls, big badass women and people with periods everywhere get what they need.

You can help with a donation at deckthestalls.org. 

All proceeds raised will go directly to PERIOD.


*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 3,311 adults (2,310 from the United States and 1,001 from Canada), of whom 868 (610 in the United States and 258 in Canada) menstruate. Fieldwork was undertaken between 24th - 29th November 2023.  The survey was carried out online. The figures have been weighted and are representative of all US and Canadian adults (aged 18+).




About Public Inc.

We make doing what’s right relevant to culture, impossible to ignore, and beneficial to all.

We’ll help you uncover your brand purpose, then market it with the same (or more!) creativity and passion that an agency brings to any product. To drive consumers to act, attract new talent and contracts, and create brand loyalty.

We work within the existing systems—capitalism and culture—to create change at scale. We know (and can prove) that you don’t have to sacrifice your bottom line to benefit society.

Just do what we do:

Imagine better

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